Designed a website and brand identity for Dragily Ryucer, a licensed clinical therapist, providing both patient care and mentoring for early-career clinicians.
My Role
Visual, Brand, and Web Designer
Timeline
May - Dec 2024
Platform
Responsive Web, Print & Graphic Media
Industries
Healthcare
A brand built on clarity and care
Working on the brand identity and website for this clinical therapy practice was a rewarding challenge. I crafted a cohesive visual system that balances the seriousness of clinical therapy with a warm, approachable tone—speaking to both clients seeking mental health services and early-career clinicians looking for mentorship to grow their careers.
To bring this brand to life, I designed and built the website, created business cards, developed a design system, and established fonts, colors, and reusable components to ensure clarity and consistency across web and print.
Designing for two distinct audiences
The practice needed to connect with two unique audiences:
Clients seeking mental health support
Early-stage clinicians looking for mentorship
To address this, I designed the website with two clear navigation paths: “For Patients” and “For Professionals”—ensuring each group could easily find what they needed.
The client was also concerned about patients who weren’t fully ready to commit to therapy, which could lead to incomplete bookings or missed sessions. To address this, I placed the main CTA at the bottom of the landing page, encouraging users to book after learning more about Dragily Ryucer and his psychotherapy services—acting as a gentle screening step.
For those ready to reach out immediately, a “Let’s Chat” button was always accessible in the top-right navigation.
Fully responsive mobile screens
The foundation of the brand
I developed a visual design system with fonts, colors, reusable components, and custom illustrations to ensure consistency and clarity across web and print.
Outcome and reflections
The final result is a brand identity and website that feel clear, inviting, and tailored to both patients and early-career professionals. Thoughtful design choices—like intuitive navigation, a flexible design system, custom visuals, and polished print materials—ensured consistency across every touchpoint.
This approach created a cohesive brand presence—both digital and print—ready to grow with the practice’s needs while reinforcing the importance of clarity and adaptability when designing for diverse audiences.