Clinical Therapy Branding

Clinical Therapy Branding

Designed a website and brand identity for Dragily Ryucer, a licensed clinical therapist, providing both patient care and mentoring for early-career clinicians.

Clinical therapy poster
Clinical therapy poster
Clinical therapy poster
Clinical therapy poster

My Role

Visual, Brand, and Web Designer

Timeline

May - Dec 2024

Platform

Responsive Web, Print & Graphic Media

Industries

Healthcare

A brand built on clarity and care

Working on the brand identity and website for this clinical therapy practice was a rewarding challenge. I crafted a cohesive visual system that balances the seriousness of clinical therapy with a warm, approachable tone—speaking to both clients seeking mental health services and early-career clinicians looking for mentorship to grow their careers.

To bring this brand to life, I designed and built the website, created business cards, developed a design system, and established fonts, colors, and reusable components to ensure clarity and consistency across web and print.

Launch project

Designing for two distinct audiences

The practice needed to connect with two unique audiences:

  • Clients seeking mental health support

  • Early-stage clinicians looking for mentorship

To address this, I designed the website with two clear navigation paths: “For Patients” and “For Professionals”—ensuring each group could easily find what they needed.

The client was also concerned about patients who weren’t fully ready to commit to therapy, which could lead to incomplete bookings or missed sessions. To address this, I placed the main CTA at the bottom of the landing page, encouraging users to book after learning more about Dragily Ryucer and his psychotherapy services—acting as a gentle screening step.

For those ready to reach out immediately, a “Let’s Chat” button was always accessible in the top-right navigation.

Contact page
Contact page
Contact page
Contact page

A closer look at the experience

A closer look at the experience

Website pages
Website pages
Website pages
Mobile responsive
Mobile responsive
Mobile responsive
Mobile responsive

Fully responsive mobile screens

Mobile responsive
Mobile responsive
Mobile responsive
Mobile responsive

The foundation of the brand

I developed a visual design system with fonts, colors, reusable components, and custom illustrations to ensure consistency and clarity across web and print.

Custom illustrations add a unique personality to the brand, enhancing both usability and visual appeal across web and mobile interfaces.

Custom illustrations add a unique personality to the brand, enhancing both usability and visual appeal across web and mobile interfaces.

Letterhead
Letterhead
Letterhead
Letterhead

Business cards and a letterhead extend the brand identity into print, providing a polished and professional presence.

Business cards
Business cards
Business cards
Business cards

Business cards and a letterhead extend the brand identity into print, providing a polished and professional presence.

Outcome and reflections

The final result is a brand identity and website that feel clear, inviting, and tailored to both patients and early-career professionals. Thoughtful design choices—like intuitive navigation, a flexible design system, custom visuals, and polished print materials—ensured consistency across every touchpoint.

This approach created a cohesive brand presence—both digital and print—ready to grow with the practice’s needs while reinforcing the importance of clarity and adaptability when designing for diverse audiences.

Tess Lin

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Tess Lin

Thanks for visiting! Follow me on social for more ✌️

Tess Lin

Thanks for visiting! Follow me on social for more ✌️

Tess Lin

Thanks for visiting! Follow me on social for more ✌️